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Product value for ceramic enterprises

Author : Date : 8/4/2015 4:07:57 PM
 Concept of the brand has been the focus of attention of all walks of life, the ceramic enterprises after the development for many years also began to strengthen the brand construction, new economy period is a loud popular brand often is to be able to bring more benefits, the party and, of course, have to see enterprise how to decide its, put themselves into what kind of brand building, the overall product is throughout the fundamental, ceramic enterprises to forge the extraordinary brand must start with the realization of the value of products.

From product to product is a thrilling jump, because it is achieved by the added value of the product.

A ceramic brand of excellence, is bound to be a distinctive brand, core value will be inherited contains consumer sentiment, and brand strategy is that from the perspective of the overall utilization method of strategic management of brand planning and implementation, through the establishment of a clear brand positioning spread to the audience the in spirit; the value of the brand and the product grade is proportional to the, grade, the lower the price of the products, brand loyalty is low, replaced the possibility is bigger. Because to the pursuit of higher and better value, so, the product needs to constantly updated, to extend to the high-end market, in the face of the grass is always greener, fickle consumers, brand ceramic to from the functional brand to image type, experience type, emotion type continuous upgrading.

Functional brand

These brands has become synonymous with the category, when consumer spending and the demand for certain categories of goods to implement to some particular brand. At this time, can by consumers first, think of the brand often become the preferred consumer objects, this is brand functional significance. Brand in a field of the most powerful competitive advantage, is to become a synonym for the field.

Image based brand

Mercedes Benz and Santana cars in the "walking" or "speed" function is almost the same, the gap in "comfort" and "security" is far from price difference so big, what the hell is what reason let tens of thousands of buyers still preferred Mercedes Benz? This is because the Mercedes Benz brand represents a kind of image, when consumer is not the product itself, but through the consumer brand symbolic image attributes, the brand has become the culture and cultural code, at this time, core value of brand image meaning plays a more and more important role.

Experiential brand

Twenty years ago, Nestle coffee culture was introduced into China, coffee became the symbol of the identity of business affairs personage while Starbucks will American instant culture is decomposed into vision, hearing, taste the romantic sharing experience, with the modern environment, relaxed style create a "petty bourgeoisie gathered" this is strong "petty bourgeoisie experience" in the experiential consumption process, the consumers to constitute the core value of brand is the most important factor. This popular experience in the world will be the added value of coffee to 10 times more.

Emotional brand

The highest level of the function of the brand is the brand and the consumer to establish a strong emotional relationship. So that consumers' choice behavior becomes a voluntary, a brand is not only the highest level of the product sold to consumers, but also to create an interactive way to deeply attract consumers. If a consumer has a partial brand, the brand has the feeling, the consumer will produce the brand loyalty.

Ceramic enterprises to do the brand need to adhere to, and even a few people. Brand building is not a short duration of time to complete the work. Regardless of production, operation or communication behavior, all from the brand of all meet the needs of brand building, brand core value once established, adhere to the core philosophy, enterprise insists on the core foundation, continuous development, continuous evolution, deepening, enrich the brand with the times.

From product to product is a thrilling jump, because it is achieved by the added value of the product.

A ceramic brand of excellence, is bound to be a distinctive brand, core value will be inherited contains consumer sentiment, and brand strategy is that from the perspective of the overall utilization method of strategic management of brand planning and implementation, through the establishment of a clear brand positioning spread to the audience the in spirit; the value of the brand and the product grade is proportional to the, grade, the lower the price of the products, brand loyalty is low, replaced the possibility is bigger. Because to the pursuit of higher and better value, so, the product needs to constantly updated, to extend to the high-end market, in the face of the grass is always greener, fickle consumers, brand ceramic to from the functional brand to image type, experience type, emotion type continuous upgrading.

Ceramic enterprises to do the brand need to adhere to, and even a few people. Brand building is not a short duration of time to complete the work. Regardless of production, operation or communication behavior, all from the brand of all meet the needs of brand building, brand core value once established, adhere to the core philosophy, enterprise insists on the core foundation, continuous development, continuous evolution, deepening, enrich the brand with the times.